Understanding your store’s sales performance
The few numbers worth watching every week, and what they tell you.
Reports are only useful when they change what you do next. Focus on a handful of measures and review them on a rhythm.
Revenue and orders
Track total sales and order count together. Rising revenue with flat orders usually means higher order values.
Average order value
AOV shows whether combos, bundles and free-shipping thresholds are working.
Best sellers and slow movers
Know which products drive revenue and which tie up stock. Promote the first, rethink the second.
Traffic and search
Visitor numbers and on-site searches show demand. Searches with no results reveal products customers want.
Make it a weekly habit
Pick a day, review the same numbers and choose one action. Consistency beats occasional deep dives.
Every business is different. Use these ideas as a starting point and confirm tax, legal and policy matters with qualified advisers.
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