A practical guide to ecommerce shipping
Plan delivery zones, costs and tracking so orders arrive the way customers expect.
Shipping is part of your product. Customers judge you on speed, cost and how well you keep them informed.
Decide where you deliver
Start with zones and pincodes you can serve reliably. Expand coverage once your process is steady.
Set clear shipping costs
Flat rates, free-shipping thresholds and weight-based pricing each suit different catalogues. Show costs before checkout.
Choose courier partners
Compare coverage, pickup reliability, COD remittance and tracking quality, not just price.
Pack and dispatch consistently
A standard packing checklist reduces damage and wrong items. Batch and expiry details matter for food and wellness products.
Keep customers informed
Send tracking links automatically when an order ships, and set honest delivery estimates.
Every business is different. Use these ideas as a starting point and confirm tax, legal and policy matters with qualified advisers.
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